Zerply
Zerply
Zerply helps brands win AEO and GEO by tracking AI visibility, finding content gaps, and using agentic workflows with human-in-the-loop approval to create and publish content.
About Zerply
Zerply is an SEO and answer engine optimization (AEO) platform that tracks how a brand appears in AI-generated answers and traces the sources those answers cite. It runs a brand's prompts daily across AI engines such as ChatGPT, Google AI Mode, Google AI Overviews and Gemini, measuring mention rate, share of voice, sentiment and citations against competitors, with per-country scoring for different markets.
The platform includes Signals, which identifies the pages models quote and the prompts a brand is missing from, delivered as a fortnightly brief. AI Traffic Analytics counts visits from crawlers like GPTBot, ClaudeBot and PerplexityBot per URL without installing a script. An agentic chat lets users switch between dozens of frontier and open-weight models while querying connected data from Search Console, GA4, Bing Webmaster Tools and WordPress. An MCP server, API and webhooks expose the platform to external agents.
Foundry, an add-on, publishes blogs and landing pages to a subpath of the user's own domain via a reverse-proxy rule, generating schema, sitemaps and canonicals. Zerply is aimed at brands and agencies focused on AI search visibility.
Best for
- Brands monitoring visibility in AI answers
- SEO and content teams targeting AI search
- Agencies managing AEO for clients
- Teams publishing content without developer help
Pros
- Daily prompt tracking with citation source tracing
- AI crawler analytics per URL with no script to install
- Publishes to domain subpaths on any stack via reverse proxy
- MCP server, API and webhooks for custom agents
Cons
- Starter, Pro and Business plans limited to one brand or domain
- Foundry publishing is a paid add-on
- No free plan shown; trial costs $7
Pricing
Plans include Starter at $41/month, Pro at $166/month and Business at $249/month (annual billing), plus custom Enterprise pricing, with a 7-day trial for $7 and add-ons for extra agent credits ($20/mo) and Foundry ($25/mo).
Zerply FAQ
- Which AI platforms does Zerply track?
- Standard plans track ChatGPT, Google AI Overviews, Google AI Mode and Gemini. Enterprise can add others such as Perplexity, Microsoft Copilot, Grok and Claude.
- Do I need to install a script for AI Traffic Analytics?
- No. Zerply tracks AI bot traffic to a website without any pixel or script.
- How does Foundry publish content?
- Foundry publishes blogs and landing pages to a subpath of your own domain using a single reverse-proxy rule, working with stacks like WordPress, Webflow, Shopify and Next.js.
- Can I track multiple brands?
- Starter, Pro and Business support one brand or domain per workspace; multi-brand tracking requires the Enterprise plan.
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