VWO
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Your product? Claim it to see where they come fromAbout VWO
VWO, now part of the Wingify platform following its merger with AB Tasty, is a digital experience optimization suite that combines experimentation, personalization, behavior analytics, feature management, commerce tools and customer engagement on one shared customer profile. Its web experimentation product supports A/B, split URL and multivariate testing, while the analytics suite covers heatmaps, session recordings, funnels and surveys.
For website work, teams install the SmartCode snippet once, after which marketers and product teams can build tests, target audiences and launch personalization without developers. Server-side experiments and feature flags use SDKs that developers integrate into the codebase. An agentic AI layer called Wingz proposes hypotheses, sets up tests, builds audiences and monitors feature rollouts within guardrails set by the team.
The platform is aimed at growth, marketing, product and ecommerce teams, with industry focus on retail, travel, financial services, media and SaaS. Wingify reports over 4,000 customers in 140+ countries, data centers in the US, EU and India, 24/7 support, and certifications including ISO 27001 and SOC 2 Type II.
Best for
- Marketing teams running website A/B tests
- Product teams managing feature rollouts
- Ecommerce teams personalizing storefronts
- Enterprises needing compliant data residency
Pros
- A/B, split URL and multivariate testing in one tool
- No developers needed after one-time SmartCode install
- Visual WYSIWYG and code editor with unlimited experiments
- 30-day free trial with no credit card required
Cons
- No public prices shown; plans require scheduling a demo
- Server-side testing and feature flags need developer SDK integration
- Multivariate testing is not included in the Growth plan
Pricing
Web experimentation comes in Growth, Pro and Enterprise plans with pricing available via demo, plus a 30-day free trial with no credit card.
VWO FAQ
- Do I need developers to use VWO?
- Not for most web experimentation and personalization work after a one-time SmartCode snippet install. Server-side experiments and feature management require developers to integrate SDKs.
- Is there a free trial?
- Yes, a 30-day free trial is available with no credit card required.
- What products are included?
- Experimentation, personalization, analytics (heatmaps, session recordings, funnels, surveys), feature management, commerce search and recommendations, and browser push engagement.
- Is it GDPR compliant?
- Yes, Wingify states GDPR compliance, has a dedicated DPO, and holds certifications including ISO 27001, PCI DSS and SOC 2 Type II.
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