Testfeed

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Testfeed

Shopify app that tests prices, packaging, claims and ads on 200 simulated shoppers before launch.

Category:

Maker:

millie marconi

Use Cases

AnalyticsSocial Media

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About Testfeed

TestFeed is a Shopify app that tests products, packaging, pricing, claims, images, promotions and ads on 200 simulated shoppers before a merchant spends money. The simulated shoppers start from real shopper data and are shaped by the store's aggregate purchase patterns, such as repeat purchase rates, spend bands, product interests and location. No personal customer data is used.

A merchant picks a product from the catalog, writes an alternative version, chooses an audience and receives a likely buyer share, a plain-English decision summary and every shopper's full written answer. Ties are reported as ties, and the winning version can be applied with one click. Shoppers answer in their own words instead of using rating scales, and responses are scored with Semantic Similarity Rating, a method published by PyMC Labs. Guardrails block questions the system cannot answer honestly, and results are labeled directional.

TestFeed uses read-only Shopify access, adds no pixel or storefront code, and is launching soon on the Shopify App Store. An Enterprise tier adds real-human panel calibration.

Best for

  • Shopify merchants testing prices or offers
  • Ecommerce brands comparing packaging or images
  • Teams pre-testing product claims and value propositions

Pros

  • Reports ties honestly instead of forcing a winner
  • Read-only Shopify access with no pixel or storefront code
  • Publishes validation results, including a test that missed
  • Guardrails block questions that would produce unreliable answers

Cons

  • Only supports Shopify stores
  • Not yet on the Shopify App Store; access is via demo
  • No pricing shown

Pricing

Pro and Enterprise tiers are mentioned, with Enterprise adding human panel calibration, but no prices are stated.

Testfeed FAQ

Does TestFeed use my customers' personal data?
No. Audiences are shaped by aggregate store signals, and names, emails and addresses are stripped before anything is stored.
How accurate are the results?
In two comparisons with human panels, one came within a few points and one overshot by 12 points, so results are labeled directional.
What can be tested?
Price, claims, value propositions, images and promotions on products from the store catalog.
How do I get started?
Book a demo and the team runs the first test with you; direct Shopify App Store install is coming in a few weeks.

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