Simple Analytics
Simple Analytics
A privacy-first Google Analytics alternative, EU-based, and cookie-free, offering encrypted data and ownership control.
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Your product? Claim it to see where they come fromAbout Simple Analytics
Simple Analytics is an EU-owned, EU-hosted web analytics tool that measures pageviews, events, referrers and campaign parameters without cookies, browser storage, IP address collection or visitor IDs. Because it processes only non-personal data, the company states it does not require analytics consent, and data stays in the Netherlands.
The product is positioned to run alongside Google Analytics 4 as a cookieless baseline. GA4 continues to handle reporting, audiences and conversions, while Simple Analytics records traffic from visitors who reject consent, giving analysts an independent dataset to compare. Data can be pulled out through an aggregated stats API and a raw export API, in CSV or JSON, and used in Looker Studio, Power BI, data warehouses or internal dashboards. Installation options include a website script, a first-party proxy, Google Tag Manager and WordPress.
Self-serve users get a one-page dashboard with no configuration. Enterprise teams, agencies and white-label partners can book a demo and run an assisted 30-day proof of concept comparing results with GA4. The site lists users such as the Bank of England, Michelin, Hyundai and GOV.UK, and reports over 31,300 users.
Best for
- Teams losing GA4 data to consent rejection
- EU companies needing GDPR-compliant analytics
- Agencies and white-label partners
- Small sites wanting a simple cookieless dashboard
Pros
- No cookies, IP storage or visitor IDs, so no consent banner needed
- Runs alongside GA4 without changing existing setup
- API and raw exports for BI tools and warehouses
- Free plan and 14-day trial without credit card
Cons
- Free plan keeps only one month of history and requires a badge
- Enterprise pricing is custom and requires a demo call
- SOC 2 compliance is still in progress
Pricing
A free plan covers 1 user, 5 websites and 1 month of history (badge required), self-serve paid plans start at $20/month for 100k pageviews plus $20/month per extra user with two months free annually, and Enterprise is custom-priced with a free 30-day proof of concept.
Simple Analytics FAQ
- Is there a free trial?
- Yes, a 14-day self-serve trial with no credit card required gives access to all features, after which users choose a paid plan or downgrade to the free plan.
- Does Simple Analytics replace GA4?
- It can be used alone, but it is positioned to run alongside GA4, adding a cookieless baseline while GA4 keeps handling reporting, audiences and conversions.
- Where is data stored?
- Website data is stored in the Netherlands and does not leave the EU, and it is not shared with third parties.
- How does the 30-day proof of concept work?
- After discussing the GA4 setup and a measurement question, Simple Analytics runs alongside GA4 for 30 days with help on proxies and custom domains, and the results are reviewed together.
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