PrettyInsights
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About PrettyInsights
PrettyInsights is a privacy-focused web and product analytics platform positioned as an alternative to Google Analytics. It tracks traffic, revenue, conversions and user behavior in a single dashboard, and installs with a lightweight tracking script or plugins for platforms such as WordPress and Shopify. The company states it avoids storing personal data, aligns with GDPR, PECR and CCPA, and keeps data on EU-based servers, which can let sites skip cookie banners in many cases.
Features include live visitor monitoring, goals and events tracking, funnel and cohort analysis, revenue attribution, heatmaps and session recordings, smart alerts, and an AI assistant that answers questions about the data in plain language. A dedicated Shopify dashboard shows revenue, average order value, conversion rates and checkout drop-off. Data can be exported as CSV or JSON on all plans.
Plans are aimed at solopreneurs, side projects, growing businesses and agencies, with multi-site tracking and email reports included. Pricing scales with monthly pageviews or events.
Best for
- Solopreneurs and side projects needing simple analytics
- Shopify store owners tracking sales and checkout drop-off
- Privacy-conscious sites wanting to avoid cookie banners
- Agencies managing multiple client websites
Pros
- Does not store personal data; EU-hosted servers
- Combines web analytics, product analytics, heatmaps and session replay
- Dedicated Shopify analytics dashboard
- Data export in CSV or JSON on all plans, including free
Cons
- Starter plan limited to 1 user; Professional to 2 users
- API access and custom events require the Professional plan
- Bitcoin and bank transfer payments carry a 10% fee
Pricing
Paid plans start at $10/month (Starter) and $30/month (Professional) for 20k pageviews with a 15-day free trial and no credit card required, Enterprise is custom-priced, a free plan exists, and a $299 lifetime Starter deal is offered for a limited 100 seats.
PrettyInsights FAQ
- Is there a free trial?
- Yes, all paid plans include a 15-day free trial with no credit card required.
- How does pricing change with traffic?
- Pricing adjusts based on usage, calculated from the last month's data and the three-month average, so fees rise or fall with traffic.
- Can it be installed on WordPress or Shopify?
- Yes, it uses a lightweight tracking script and provides plugins for platforms such as WordPress and Shopify.
- Can I export my data?
- Yes, data can be exported at any time in formats such as CSV and JSON on all plans, including the free tier.
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