Formo
Formo
Formo is a web3 data platform that helps crypto teams measure what matters and make impactful decisions with data, without a dedicated data team of SQL wizards.
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About Formo
Formo is an analytics and attribution platform built for onchain apps, aimed at crypto and DeFi teams. It tracks what users do from their first offchain visit through to onchain transactions, measures channel and campaign performance on volume, revenue and retention, and reports metrics such as CAC, LTV, revenue and churn.
Its wallet intelligence features build user profiles from onchain activity and in-app behavior, so teams can segment users by portfolio, chain, tokens and more without writing SQL. Other tools include a chart builder for shared reports, real-time alerts, an Ask AI feature, and an MCP server that connects workspace data to Claude, ChatGPT, Cursor and other MCP clients. Formo also includes a token-gated form builder for forms and waitlists, with gating for Ethereum and Solana and integrations with World ID and Passport.
The SDK is open source under the MIT License, and the platform avoids third-party cookies and device fingerprinting. Data covers major EVM and Solana chains, with an open API and CLI for exporting. Formo is used by marketing, product, engineering and data teams at DeFi and trading apps.
Best for
- DeFi and crypto app growth teams
- Marketers measuring onchain campaign ROI
- Product teams segmenting users by wallet activity
- Crypto projects running token-gated waitlists
Pros
- Unifies offchain web analytics with onchain transaction data
- Wallet segmentation by chain, tokens and portfolio without SQL
- Open-source SDK under MIT License
- MCP integration with Claude, ChatGPT and Cursor
Cons
- Built specifically for onchain apps, not general websites
- No free plan listed; paid plans start at $199/month
- MCP and API access require the Scale plan or higher
Pricing
Paid plans start at $199/month billed yearly (Growth, up to 5,000 MAUs), with Scale at $399/month billed yearly (up to 10,000 MAUs, MCP and API) and custom Enterprise pricing, plus a free trial.
Formo FAQ
- Which blockchains does Formo support?
- Formo covers multi-chain data on all major EVM and Solana chains, and token-gated forms support Ethereum and Solana.
- Can Formo connect to AI assistants?
- Yes. Its MCP server connects workspace data to Claude, ChatGPT, Cursor or any MCP client, available on the Scale plan and above.
- Is the Formo SDK open source?
- Yes, the SDK is fully open source under the MIT License and accepts contributions.
- Does Formo use cookies for tracking?
- Formo states it is free of third-party cookies, device fingerprinting and invasive tracking.
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