Optimizely
Optimizely
Optimizely makes A/B tests simple; it uses AI to move fast, test new features, and personalize touchpoints.
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Your product? Claim it to see where they come fromAbout Optimizely
Optimizely is an AI platform for marketing and digital teams that covers content creation, experimentation, personalization and AI agents. It is organized around three main products: Agentic CMS for authoring and publishing sites, Agentic Experimentation for testing and optimization, and Agent Platform for building and running AI agents.
The experimentation product supports A/B, multi-page, feature and server-side testing, backed by a proprietary Stats Engine, real-time personalization and audience targeting, and warehouse-native analytics. The CMS offers visual editing, an API-first architecture, content approval workflows and delivery on .NET Core. Agent Platform includes out-of-the-box agents, a no-code workflow builder, pre-built connectors and built-in evaluations and governance. Additional products include content marketing, analytics, commerce, asset management, a data platform and feature management.
Optimizely says it is trusted by more than 10,000 brands, naming companies such as Nike, Zoom, Salesforce, Visa and Santander. Its customer stories cite The Royal Mint reporting a 50% conversion lift. The platform is aimed at marketers, digital leaders and product teams at established organizations.
Best for
- Enterprise marketing and digital teams
- Product teams running feature and server-side tests
- Organizations consolidating CMS, testing and personalization
- Teams automating marketing workflows with AI agents
Pros
- Supports A/B, multi-page, feature and server-side testing
- Proprietary Stats Engine and warehouse-native analytics
- Combines CMS, experimentation and AI agents in one platform
- No-code agent workflow builder with built-in governance
Cons
- No public prices; every plan is custom-quoted
- No free plan or self-serve tier shown
- CMS delivery is built on .NET Core
Pricing
Pricing is not published; every plan is individually packaged and quoted after a consultation or demo request.
Optimizely FAQ
- What kinds of tests can Optimizely run?
- Its Agentic Experimentation product supports A/B, multi-page, feature and server-side testing, with real-time personalization and audience targeting.
- How much does Optimizely cost?
- Prices are not listed. Each plan is individually packaged based on a team's needs, and buyers request a demo to get a quote.
- Is Optimizely only an A/B testing tool?
- No. It also offers a CMS, an AI agent platform, and products for content marketing, analytics, commerce, asset management, data and feature management.
- Does it integrate with existing tools?
- Yes, Optimizely states that it integrates with existing marketing stacks and maintains an integrations directory.
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