Fragmatic

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Fragmatic

Real-time, marketer-controlled AI web personalization.

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Maker:

Vidhatanand

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About Fragmatic

Fragmatic is a real-time web personalization platform for marketers. Teams install a lightweight snippet, connect analytics, ad, CRM and email platforms, and AI agents analyze the site's ideal customer profile, brand voice, offerings and page semantics. Marketers then choose segments, pick pages and placements, and build and test on-site experiences such as modals and banners, with AI proposing options that a person reviews and publishes.

The segment builder offers 100+ parameters, including a marketing stage score, AI-derived topic affinity, a real-time session quality score and behavioral signals such as form abandons and key page visits. A feature called re:Call syncs consented segments, including anonymous visitors, to Meta, Google and LinkedIn as cohorts without sending raw PII. Native connectors cover Klaviyo, Mailchimp, Google Ads, HubSpot, Salesforce and others.

A free Opportunity Radar tool reads aggregated Google Analytics data to suggest 15 personalization ideas. Fragmatic states it is GDPR, CCPA and HIPAA ready and targets conversion-focused marketing teams.

Best for

  • Conversion-focused marketing teams
  • Teams personalizing websites by visitor segment
  • Marketers aligning on-site and paid ad journeys
  • Enterprises needing SSO and custom SLAs

Pros

  • Segment builder with 100+ parameters including topic affinity
  • Syncs consented cohorts to Meta, Google and LinkedIn ads
  • Unlimited active experiences and team members on Pro
  • Free Opportunity Radar generates ideas from GA4 data

Cons

  • Paid plan starts at $850/month, with no lower tier shown
  • SSO and SLA available only on Enterprise
  • AI credits capped at 80 per month on Pro

Pricing

Pricing is based on monthly unique visitors, with a Pro plan at $850/month for up to 250k visitors (15% off annually), custom Enterprise pricing, extra AI credits at $1 each, and a free trial.

Fragmatic FAQ

Is there a free trial?
Yes, a free trial with guided setup and live support is offered, with no card required. The site describes it as both a 30-day extended trial and a 14-day trial.
How is Fragmatic priced?
Cost is tied to monthly unique visitors tracked, deduplicated across sessions; Pro is $850/month for up to 250k visitors.
Does the AI publish changes automatically?
No. AI only proposes options, and users review and publish every change.
How are AI credits used?
Each AI-assisted rewrite, stage check or idea uses one credit from the monthly pool.

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