AdOpt
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About AdOpt
AdOpt is a consent management platform (CMP) that adds a cookie banner to websites and manages visitor consent under privacy laws such as Brazil's LGPD, GDPR and CCPA. The company says it supports more than 40 data protection laws and over 40 languages. The banner adapts automatically to the visitor's location and browser language.
Setup follows seven steps: register the site URLs, choose colors, texts and style, upload or generate policy documents, assign a data protection officer, scan the site and classify tags, review cookie blocking, and install. An automatic scanner finds trackers such as cookies, local storage and session storage and sorts them by purpose. Third-party tags can be blocked until consent is given. The platform also records consents, provides an opt-out request page and offers daily-updated metrics. Integrations include Google Tag Manager, Google Consent Mode v2, TCF 2.2, GPC, GPP, and plugins for WordPress and Tray, plus APIs and webhooks on higher plans.
AdOpt is used by sites of all sizes. Marketing agencies can manage multiple client sites through separate organizations and role-based permissions.
Best for
- Brazilian businesses complying with LGPD
- Marketing agencies managing multiple client sites
- Websites serving visitors across several privacy jurisdictions
Pros
- Supports over 40 privacy laws with automatic geolocation-based adjustment
- Integrates with Google Tag Manager, Consent Mode v2 and TCF 2.2
- Role-based team permissions and separate organizations for agencies
- 30-day free trial available
Cons
- Website content is primarily in Portuguese
- APIs, webhooks and SSO are limited to the Enterprise plan
Pricing
A 30-day free trial is offered, with Business at US$12/month and Pro at US$29/month (billed annually) and custom Enterprise pricing.
AdOpt FAQ
- Which privacy laws does AdOpt cover?
- It states compliance with over 40 data protection laws, including LGPD, GDPR, CCPA, PIPEDA, UK-GDPR and several US state laws.
- Is there a free trial?
- Yes, AdOpt offers a 30-day free trial.
- What does the Business plan include?
- Up to 3 cookie banners, 50K unique visitors per month, monthly cookie scans, automatic tag blocking and TCF 2.2 support.
- Does it work with WordPress?
- Yes, AdOpt lists plugins for WordPress and Tray, plus Google Tag Manager integration.
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