Does Wrenda require changes to my site's code?

No. It runs as a reverse proxy configured via DNS, and all rules, templates and cache settings are managed from the dashboard.

Will it affect human visitors or Google rankings?

Optimisation is gated by user-agent; humans and search bots get pass-through or pre-rendered pages, and only AI crawlers receive enriched content.

How long does setup take?

Hands-on setup takes about 15 minutes, though DNS changes can take up to 24 hours to propagate.

What counts as a billable request?

Only uncached AI optimisation or pre-render requests count; cache hits, pass-through traffic and human visitors are free.

Wrenda

Edge reverse proxy that makes sites readable to AI crawlers and answer engines.

Category:

Marketing & Growth

Maker:

Jonathan Verrall

Use Cases

SEOAnalytics

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About Wrenda

Wrenda is a reverse proxy that sits in front of a website and detects whether each request comes from an AI crawler, a search bot or a human visitor. AI crawlers such as GPTBot, ClaudeBot and PerplexityBot receive an enriched version of the page with schema metadata, FAQ sections, entity expansions and semantic relationships, built only from facts already on the page. Search bots like Googlebot and Bingbot can receive fully pre-rendered HTML from a headless browser, which helps JavaScript-heavy sites and SPAs. Human visitors get the normal page.

Setup involves pointing DNS to Wrenda, after which SSL and worker routes are provisioned automatically, and rules are configured from a dashboard with no code changes. The platform also includes multi-layer caching, a per-domain Model Context Protocol server for AI agents, and AI citation tracking that monitors how ChatGPT, Perplexity, Gemini, Google AI Overviews, Microsoft Copilot and Grok answer category questions, including mention rate and share of voice.

Rule templates cover e-commerce, publisher, SaaS and documentation sites, and higher plans are positioned for agencies and teams. SEO split testing is in early access.

Best for

E-commerce sites seeking visibility in AI answers
JavaScript-heavy sites and SPAs needing pre-rendering
Agencies managing GEO across multiple domains
Marketing teams tracking AI brand citations

Pros

No code changes; configured via DNS and a dashboard
Tracks citations across six AI models including ChatGPT and Gemini
Cache hits and human traffic do not count toward limits
Combines AI enrichment, pre-rendering and MCP server in one proxy

Cons

No free tier; plans start at $149/month
Daily citation refresh only on the $1,499 Scale plan
SEO split testing is still early access

Pricing

Four plans: Starter $149/mo, Growth $399/mo, Pro $799/mo and Scale $1,499/mo, plus custom plans, all with a 14-day free trial and no credit card required; there is no free tier.

Wrenda FAQ

Does Wrenda require changes to my site's code?: No. It runs as a reverse proxy configured via DNS, and all rules, templates and cache settings are managed from the dashboard.
Will it affect human visitors or Google rankings?: Optimisation is gated by user-agent; humans and search bots get pass-through or pre-rendered pages, and only AI crawlers receive enriched content.
How long does setup take?: Hands-on setup takes about 15 minutes, though DNS changes can take up to 24 hours to propagate.
What counts as a billable request?: Only uncached AI optimisation or pre-render requests count; cache hits, pass-through traffic and human visitors are free.