Willo
About Willo
Willo is an AI platform that builds and runs online businesses from a plain-language description. A user describes an idea in chat, and a built-in team of seven agents (CEO, Product, Research, Marketing, Content, Support and Finance) handles competitor research, positioning, a website or app, a roadmap, welcome emails and a contact page. Sites are deployed with built-in cloud hosting and structured for SEO and AI search.
After launch, agents run content, marketing and support on schedules the owner approves, with every action logged. Larger decisions such as pricing, positioning and big spends wait in a Decision Register for approval. Paid plans add a backend database, user logins, APIs, Stripe Connect checkout with no platform fee, and connections to any service with an API, including Slack, HubSpot, Mailchimp and Shopify. Builder and higher plans support custom agents and connecting Claude Code, Cursor or Codex over MCP.
Willo targets entrepreneurs launching ecommerce stores, SaaS landing pages, service businesses, newsletters and digital products, and it offers a beta migration path for existing sites.
Best for
- Solo founders launching a business from an idea
- Non-technical entrepreneurs building sites and apps
- Operators running several small online businesses
Pros
- Seven built-in agents handle research, site building, marketing and support
- Big decisions require owner approval, with every action logged
- Stripe Connect built in with 0% platform fee
- Free plan with 40 credits and no credit card
Cons
- Custom domains require the Builder plan or higher
- Free businesses get no backend and do not run autonomously
- Usage is credit-based, so heavy work may need top-ups
Pricing
A free plan includes 40 one-time credits and 2 businesses; paid plans are Starter $25/mo, Builder $49/mo, Growth $99/mo and Scale $199/mo, with credit top-ups from $11 for 50 credits.
Willo FAQ
- Is there a free plan?
- Yes. The free plan includes 40 one-time credits, unlimited chat, an AI-built website and cloud hosting, with no credit card required.
- Can I use my own domain?
- Custom domains are included from the Builder plan ($49/month); Starter users get a free yourname.bywillo.ai address.
- Does Willo take a cut of sales?
- No. Stripe Connect is built in, payments go directly to the owner's bank, and the platform fee is 0%.
- Can Willo connect to my existing tools?
- Agents can work with any service that has an API, such as Stripe, HubSpot, Mailchimp, Notion and Zapier; the Shopify integration requires Builder or higher.
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