What’s Trending
What’s Trending
What’s Trending helps lean marketing teams monitor relevant public conversations and competitor content, preserve source evidence, and turn timely signals into useful content ideas.
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About What’s Trending
What’s Trending is a social listening tool that monitors public conversations about a market, product and competitors, then helps turn those signals into content ideas. It collects matching public posts from Reddit, Facebook, Instagram, X and YouTube, subject to each platform’s public-data availability, and keeps the source URL, post text, author, publish time and available engagement metrics for each item.
Setup starts with a website. The tool suggests a WordBank of topics and phrases plus competitor profiles, which can be edited before a scan runs. Topics are ranked by activity and momentum, evidence can be sorted and filtered by engagement, and scans build into a history viewable from seven days to twelve months. Recurring reports include a short pulse and a weekly view for content planning. The product does not publish content; it focuses on listening, evidence and content direction.
The Pro plan adds a REST API, MCP tools and workspace-scoped agent keys. What’s Trending is a product of Vynara (formerly Wavicle Technologies) and suits marketing teams that want source-backed input for their content calendar.
Best for
- Lean marketing teams planning content
- Founders tracking competitor conversations
- Content marketers seeking source-backed topic ideas
- Teams wanting social listening via API or AI agents
Pros
- Every trend links to original public posts and their engagement metrics
- Free complete first scan with no card required
- Suggested topics and competitors can be edited before scanning
- Pro plan includes REST API and MCP tools
Cons
- Does not publish or schedule content
- Coverage depends on each platform’s public-data availability
- Free plan includes only one scan
Pricing
Free plan with one complete scan, Weekly at $20/month with a seven-day free trial, and Pro at $50/month with unlimited scans and API/MCP access.
What’s Trending FAQ
- Which platforms does What’s Trending monitor?
- It monitors public posts on Reddit, Facebook, Instagram, X and YouTube, subject to each platform’s public-data availability.
- Can I see the original posts behind a trend?
- Yes. Evidence items keep the public source URL, post text, author, published time and available engagement metrics.
- Does it publish content for me?
- No. It focuses on listening, evidence and content direction; users decide what to create and where to publish.
- Is there API access?
- Yes, the Pro plan at $50/month includes a REST API, MCP tools and workspace-scoped agent keys.
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