Can I see the original posts behind a trend?

Yes. Evidence items keep the public source URL, post text, author, published time and available engagement metrics.

Does it publish content for me?

No. It focuses on listening, evidence and content direction; users decide what to create and where to publish.

Yes, the Pro plan at $50/month includes a REST API, MCP tools and workspace-scoped agent keys.

What’s Trending

What’s Trending helps lean marketing teams monitor relevant public conversations and competitor content, preserve source evidence, and turn timely signals into useful content ideas.

Category:

Marketing & Growth

Maker:

Dhrumil Barot

Use Cases

MarketingSocial MediaContent Creation

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About What’s Trending

What’s Trending is a social listening tool that monitors public conversations about a market, product and competitors, then helps turn those signals into content ideas. It collects matching public posts from Reddit, Facebook, Instagram, X and YouTube, subject to each platform’s public-data availability, and keeps the source URL, post text, author, publish time and available engagement metrics for each item.

Setup starts with a website. The tool suggests a WordBank of topics and phrases plus competitor profiles, which can be edited before a scan runs. Topics are ranked by activity and momentum, evidence can be sorted and filtered by engagement, and scans build into a history viewable from seven days to twelve months. Recurring reports include a short pulse and a weekly view for content planning. The product does not publish content; it focuses on listening, evidence and content direction.

The Pro plan adds a REST API, MCP tools and workspace-scoped agent keys. What’s Trending is a product of Vynara (formerly Wavicle Technologies) and suits marketing teams that want source-backed input for their content calendar.

Best for

Lean marketing teams planning content
Founders tracking competitor conversations
Content marketers seeking source-backed topic ideas
Teams wanting social listening via API or AI agents

Pros

Every trend links to original public posts and their engagement metrics
Free complete first scan with no card required
Suggested topics and competitors can be edited before scanning
Pro plan includes REST API and MCP tools

Cons

Does not publish or schedule content
Coverage depends on each platform’s public-data availability
Free plan includes only one scan

Pricing

Free plan with one complete scan, Weekly at $20/month with a seven-day free trial, and Pro at $50/month with unlimited scans and API/MCP access.

What’s Trending FAQ

Which platforms does What’s Trending monitor?: It monitors public posts on Reddit, Facebook, Instagram, X and YouTube, subject to each platform’s public-data availability.
Can I see the original posts behind a trend?: Yes. Evidence items keep the public source URL, post text, author, published time and available engagement metrics.
Does it publish content for me?: No. It focuses on listening, evidence and content direction; users decide what to create and where to publish.
Is there API access?: Yes, the Pro plan at $50/month includes a REST API, MCP tools and workspace-scoped agent keys.