UpdateBerry
UpdateBerry
Automate release notes and changelog storytelling. UpdateBerry translates engineering output into compelling product updates for customer value.
About UpdateBerry
Updateberry is a pre-launch tool that turns engineering updates into customer-facing product announcements. It connects to a team's code repository through a read-only OAuth connection, pulls recent updates, and uses AI to identify changes customers are likely to care about, such as UI changes, new features, user-facing bug fixes, performance improvements and API changes. Internal refactors, tests and CI/CD changes are filtered out, and users review everything before publishing.
From the selected updates, Updateberry generates seven marketing assets: a Twitter thread, a five-email sequence, release notes, a hosted and branded changelog, feature highlights, a LinkedIn article and three ad copy variations. Output can be tuned to a brand voice by setting tone, preferred terminology and example content, and assets can be edited, downloaded and shared.
The product is aimed at founders, product marketing managers and product teams without dedicated marketing headcount. It currently supports GitHub and GitLab, and is in a waitlist and beta phase with free early access.
Best for
- Founders without a dedicated product marketer
- Product marketing managers handling frequent releases
- Teams on GitHub or GitLab wanting automated release notes
Pros
- Generates seven announcement assets from repository updates
- Filters out internal refactors, tests and CI/CD changes
- Read-only OAuth setup without engineering help
- Configurable brand voice with tone and terminology settings
Cons
- Still in waitlist/beta; final pricing not yet announced
- Only GitHub and GitLab supported currently; others are coming soon
Pricing
Early access is free during the beta with no credit card required, and pricing will be announced before launch, with founding members promised 50% off the annual plan.
UpdateBerry FAQ
- Which repositories does Updateberry support?
- It currently supports GitHub (cloud and enterprise) and GitLab (cloud and self-hosted). Bitbucket, Azure DevOps, Linear and Jira are listed as coming soon.
- Does setup require an engineer?
- No. Setup is a read-only OAuth connection to the repository, which the site says takes about a minute.
- Is code and data secure?
- Updateberry uses read-only OAuth access to commit metadata, never writes to the repo, and encrypts data in transit.
- How much does it cost?
- It is free during the beta. Pricing will be announced before launch.
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