Is there a free trial?

Yes, Unbounce offers a free 14-day trial with no credit card required, and users can cancel anytime.

Which plan includes A/B testing?

Unlimited A/B testing is included from the Experiment plan ($149/month, or $112/month billed yearly) upward.

What is Smart Traffic?

Smart Traffic is an AI optimization feature that automatically sends each visitor to the landing page variant where they are most likely to convert; it is part of the Optimize plan.

What tools does Unbounce integrate with?

It connects with Salesforce, HubSpot, Mailchimp, Google Analytics, CallRail and others, plus Zapier and webhooks, and offers an MCP for AI assistants like Claude and ChatGPT.

Unbounce

Unbounce is a landing page builder with marketing tools inside.

Category:

Builders Marketing & Growth

Maker:

Skill Level

No-code

Use Cases

Marketing

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About Unbounce

Unbounce is a landing page platform for building, testing and optimizing landing pages, popups and sticky bars. Pages are created with a drag-and-drop editor and more than 100 templates, with custom code, custom scripts and dynamic text replacement available to match brand standards and align pages with search keywords.

The platform includes no-code A/B testing with unlimited variants, plus Smart Traffic, an AI optimization feature that sends each visitor to the page variant where they are most likely to convert. Performance can be broken down by attributes such as device and location. A newer MCP server lets users build and manage pages, run tests, deploy winning variants and generate reports from AI assistants like Claude and ChatGPT. Integrations include Salesforce, HubSpot, Mailchimp, Google Analytics, CallRail, Zapier and webhooks.

Unbounce is aimed at marketers and agencies, with stated use cases for SaaS businesses, ecommerce stores, small businesses and B2B marketing teams running PPC, social ad and email campaigns. Higher-tier Concierge plans add implementation services and a dedicated customer success manager.

Best for

Marketers running PPC and paid social campaigns
Marketing agencies managing client campaigns
SaaS teams optimizing lead generation pages
Ecommerce stores building campaign-specific pages

Pros

No-code A/B testing with unlimited variants on Experiment plan and up
AI Smart Traffic routes visitors to best-converting variant
MCP server enables page management from Claude and ChatGPT
All plans include unlimited conversions, free hosting and support

Cons

Starter plan limited to 5 pages and 500 visitors
A/B testing requires the Experiment plan or higher
Concierge and Agency plans require contacting sales for pricing

Pricing

Paid plans start at $29/month (Starter), with Build at $99, Experiment at $149 and Optimize at $249 per month, 25% off with yearly billing, a free 14-day trial with no credit card required, and custom-priced Concierge and Agency plans.

Unbounce FAQ

Is there a free trial?: Yes, Unbounce offers a free 14-day trial with no credit card required, and users can cancel anytime.
Which plan includes A/B testing?: Unlimited A/B testing is included from the Experiment plan ($149/month, or $112/month billed yearly) upward.
What is Smart Traffic?: Smart Traffic is an AI optimization feature that automatically sends each visitor to the landing page variant where they are most likely to convert; it is part of the Optimize plan.
What tools does Unbounce integrate with?: It connects with Salesforce, HubSpot, Mailchimp, Google Analytics, CallRail and others, plus Zapier and webhooks, and offers an MCP for AI assistants like Claude and ChatGPT.