The Automation Engine
The Automation Engine
The Automation Engine automatically controls Amazon, Meta, and TikTok ads using live weather, inventory, pricing, news, and trend data to improve campaign performance and reduce wasted spend.
About The Automation Engine
The Automation Engine switches ads on and off across Amazon Ads, Meta (Facebook and Instagram) and TikTok based on live real-world data. It monitors 48 data types, including weather, news, trends, travel, health and events, and activates or pauses ads when those conditions match rules set by the user. The company calls this approach conditional automation.
An AI advisor reviews a brand's category and campaign goals and suggests experiments that combine data types. Users then configure data cues in the app or through their own AI agent via an MCP server, currently in beta. The engine evaluates cues up to 5,000 times per day. A dry run mode shows what it would do before going live, and email or Slack digests plus a full audit trail record every switch and the reason for it. No code changes are needed.
The product is aimed at paid social agencies, Amazon agencies and in-house brand teams. For Amazon, it supports Sponsored Products, Brands and Display campaigns, with signals such as daypart, Buy Box winner and live TV. The company is an Amazon Ads Verified Partner.
Best for
- Paid social agencies managing client accounts
- Amazon advertising agencies
- In-house brand teams running performance campaigns
- Teams managing ads through AI agents like Claude
Pros
- Covers Amazon, Meta and TikTok ads from one dashboard
- Dry run mode lets teams test automations at no charge
- Full audit trail and Email/Slack alerts for every ad switch
- Single plan includes all features and up to 100 client brands
Cons
- Only three ad platforms supported
- No free plan shown; minimum $250 per month
- MCP agent access is in beta and will become chargeable
Pricing
One plan at $250 per month covering the first $15,000 of controlled ad spend, then 1.75% of spend from $15,000 to $75,000, 1.5% from $75,000 to $250,000, and custom Enterprise pricing above that; dry runs are never charged and prices exclude VAT.
The Automation Engine FAQ
- Which ad platforms does The Automation Engine support?
- It works with Amazon Ads (Sponsored Products, Brands and Display), TikTok Ads and Meta across Facebook and Instagram.
- How is pricing calculated?
- There is a flat $250 monthly fee covering the first $15,000 of controlled spend, then 1.75% up to $75,000 and 1.5% up to $250,000. Enterprise pricing is agreed above $250,000.
- Can I test it before it changes live ads?
- Yes. Dry run mode shows exactly what the engine would do, and dry runs are never charged.
- Can an AI agent manage the automations?
- Yes. An MCP server, currently in beta, lets Claude and other MCP clients view, configure and switch automations, with every change recorded in the audit trail.
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