Subscription Index
Subscription Index
Subscription Index delivers weekly insights into subscription growth. It focuses on the systems that drive ARR, including pricing, onboarding, and retention. Each issue includes detailed breakdowns and actionable advice. Dan Layfield shares lessons from scaling and consulting subscription businesses.
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About Subscription Index
Subscription Index is a free weekly newsletter about growing subscription businesses. It covers pricing, conversion, retention, and expansion strategies, drawing on the author's experience growing Codecademy from $10M to $50M ARR. One email arrives every Thursday.
Each issue takes one of three formats: Deep Dives, which break down subscription strategies with real numbers and frameworks; Tactical Tips, short pieces of about 500 words describing one move to implement that week; and Teardowns, which analyze named companies' subscription strategies. The site also hosts long-form guides on topics such as annual versus monthly pricing, customer retention, and the key subscription metrics, along with podcasts, case studies, tools, and benchmarks.
The newsletter is aimed at founders and operators building recurring revenue businesses. Readers quoted on the site include product managers and founders from companies such as AppSumo, Codedex, and FreeCodeCamp. For teams that want hands-on help, the author also offers consulting on pricing strategy, packaging redesigns, retention systems, and expansion playbooks, with a focus on implementation.
Best for
- Subscription and SaaS founders
- Growth and product operators working on pricing
- Teams trying to reduce churn
- Businesses seeking subscription consulting
Pros
- Free weekly newsletter delivered every Thursday
- Written by an operator who grew Codecademy's ARR
- Mix of deep dives, short tactical tips, and company teardowns
- Long-form guides on pricing, retention, and metrics
Cons
- Delivered as email content rather than a software tool
- Consulting pricing is not listed
Pricing
The newsletter is free; consulting services are offered but pricing is not stated.
Subscription Index FAQ
- How often is the newsletter sent?
- One email is sent every Thursday.
- Does it cost anything to subscribe?
- No, subscribing to the newsletter is free.
- What formats do issues come in?
- Issues are Deep Dives, Tactical Tips of about 500 words, or Teardowns of real companies' subscription strategies.
- Is hands-on help available?
- Yes, the author works directly with subscription businesses on pricing, packaging, retention, and expansion, focusing on implementation.
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