Structura
About Structura
Structura is an AI autoblogging plugin for WordPress that researches topics, writes SEO-optimized posts in a defined voice, and publishes them on a set schedule. It works natively in WordPress, writing serialized Gutenberg blocks, or on other stacks such as Next.js, Astro, Nuxt, React and SvelteKit through a hosted Content API that delivers structured JSON.
Setup involves describing the business so the Campaign Architect can recommend a strategy, creating author personas with distinct tones and expertise, and then letting the engine run. Each post goes through a 20+ point SEO protocol, outbound link validation, image generation and FAQ/How-To JSON-LD schema. Paid plans add live SERP analysis of competitor outlines, a Keyword Bank, Google Search Console reporting, and distribution to LinkedIn, Slack, Telegram, email and IndexNow.
Users can bring their own OpenAI, Gemini or Claude key and pay the provider directly, or use a managed Cloud plan. Structura is built by Xerx, an EU-based WordPress agency, and targets site owners, agencies and developers.
Best for
- Site owners automating a WordPress blog
- Agencies managing content across multiple sites
- Developers adding a blog to headless front ends
- Teams wanting to use their own AI API keys
Pros
- Bring-your-own-key AI usage billed at provider cost with no markup
- Writes native Gutenberg blocks or structured JSON via Content API
- Validates every outbound link before publishing
- Free plan available with no credit card required
Cons
- Free plan lacks SEO protocol, SERP research and Search Console
- Shopify and Webflow connections are listed as coming soon
- BYOK plans require paying a separate AI provider bill
Pricing
A free plan is available; BYOK costs $12 per site per month billed yearly ($15 monthly), and Cloud with managed AI and 30 posts costs $39 per site per month billed yearly ($49 monthly), with volume discounts from the fifth site.
Structura FAQ
- Does Structura work without WordPress?
- Yes. A hosted Content API lets headless sites such as Next.js, Astro, Nuxt, React and SvelteKit render the posts as structured JSON.
- Which AI providers can be used?
- Users can bring their own OpenAI, Gemini or Claude key, or choose the Cloud plan where Structura runs the AI.
- What does the Cloud plan include?
- Per site each month it includes 30 posts, 90 images and 10 AI videos, plus unlimited campaigns and all channels.
- Is there a free option?
- Yes, a free-forever plan includes one active campaign, automatic scheduling, featured image generation and automated meta fields.
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