Reform
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Your product? Claim it to see where they come fromAbout Reform
Reform is a no-code form builder focused on lead generation and conversion. Users pick a template or start from scratch, apply their branding, choose qualification fields, connect the form to their marketing stack and embed it on a website with a code snippet. Embedding options include iframes, web components and headless forms for developers who want full control.
The product includes multi-step forms, conditional routing that sends leads down different paths, lead enrichment, spam prevention, real-time email validation, a finish-later option and capture of abandoned submissions. Teams can run A/B tests, view real-time analytics and send leads to CRMs such as HubSpot and Close with custom mapping and duplicate handling, or use webhooks and APIs. Custom CSS and code are available for deeper styling.
Reform is operated by FunnelEnvy, which also offers done-for-you forms built by its conversion specialists. Published testimonials come mainly from SaaS founders and marketers using it for demo requests, contact forms, early access lists and onboarding surveys.
Best for
- B2B and SaaS marketing teams
- Early-stage startups with simple lead-gen funnels
- Growth teams running form A/B tests
- Founders replacing Typeform-style forms
Pros
- Unlimited responses on all plans
- Conditional routing and lead enrichment for lead qualification
- Captures abandoned submissions and supports finish-later drafts
- Headless forms and custom CSS/JavaScript for design control
Cons
- Free plan cannot publish or share live forms
- Integrations, webhooks and conditional logic require paid plans
- Salesforce integration listed as coming soon
Pricing
Free plan for building only (no publishing), Basic at $15/month and Pro at $35/month, with two months free on yearly billing ($150 or $350 per year) and a 14-day Pro trial requiring a card.
Reform FAQ
- Can forms be published on the Free Plan?
- No. Forms can be built on the Free Plan, but publishing and sharing are only available on paid plans.
- Is a credit card needed to sign up?
- Not for the Free Plan. A card is required to start the 14-day Pro trial, which charges automatically for Pro if not cancelled.
- Which integrations are supported?
- Basic includes integrations such as Google Sheets, Notion and Zapier; Pro adds Kit, HubSpot, Close and webhooks, with Salesforce coming soon.
- Are response limits applied?
- No. All plans include unlimited form responses.
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