How is Pixelco installed?

A single line of JavaScript is pasted into the website's head tag. It works on HTML, WordPress, Shopify, Webflow, React and other platforms.

What data does Pixelco show for identified visitors?

The dashboard shows the visitor's email, company if B2B, pages viewed and a confidence score. B2B reveals include firmographic data like industry, size and location.

What happens when a plan's identification limit is exceeded?

Paid plans charge per extra identification: $0.20 on Starter, $0.15 on Growth and $0.10 on Scale.

Pixelco

Pixelco identifies both companies and individual visitors on your website — turning anonymous traffic into real emails, leads, and revenue.

Category:

Builders

Maker:

Pixelco

Use Cases

SaaS

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About Pixelco

Pixelco is a website visitor identification tool that aims to reveal who is browsing a site by matching anonymous visitors to email addresses. It covers both B2B visitors, with company details such as industry, size and location, and individual consumers identified by personal email.

Setup involves pasting one line of JavaScript into a site's head tag, and the snippet works on HTML, WordPress, Shopify, Webflow, React and other platforms. Pixelco states that its proprietary identity graph cross-references visitor signals to resolve emails in real time, and that it does not use cookies. Identified visitors appear in a dashboard with email, company (if B2B), pages viewed and a confidence score. Leads can be pushed to HubSpot, Salesforce, Zapier or webhooks, or exported as CSV. The company reports an average match rate of 20%.

Pixelco lists SaaS companies, e-commerce stores, startups, agencies and marketers as its intended users. The site says the product is built with GDPR and CCPA in mind and only identifies publicly matchable data.

Best for

SaaS companies tracking evaluating accounts
E-commerce stores re-engaging browsers
Agencies delivering lead data to clients
Startups turning early traffic into leads

Pros

Identifies both B2B companies and individual B2C visitors
Single JavaScript snippet works across many platforms
Integrates with HubSpot, Salesforce, Zapier, webhooks and CSV export
Free tier with no credit card required

Cons

Free tier is capped at 100 lifetime identifications and one domain
Overage charges apply per extra identification on paid plans
Stated average match rate is 20% of visitors

Pricing

A free tier offers 100 lifetime identifications on one domain, with paid plans billed annually at $63/mo (Starter, 300/month), $199/mo (Growth, 1,500/month) and $639/mo (Scale, 7,500/month) plus per-identification overage fees.

Pixelco FAQ

How is Pixelco installed?: A single line of JavaScript is pasted into the website's head tag. It works on HTML, WordPress, Shopify, Webflow, React and other platforms.
What data does Pixelco show for identified visitors?: The dashboard shows the visitor's email, company if B2B, pages viewed and a confidence score. B2B reveals include firmographic data like industry, size and location.
Can leads be sent to a CRM?: Yes. Leads can be pushed to HubSpot, Salesforce, Zapier or webhooks, or exported as CSV.
What happens when a plan's identification limit is exceeded?: Paid plans charge per extra identification: $0.20 on Starter, $0.15 on Growth and $0.10 on Scale.