Is there a free plan?

Yes, a free-forever plan with 500 monthly sessions and no credit card required.

Does pricing depend on the number of users?

No. Every plan includes unlimited users with no per-seat charges.

Can Mouseflow connect to AI tools?

Yes, via the Mouseflow MCP server, which lets users query behavior data from AI assistants or MCP clients.

Is there a trial for paid plans?

Essential and Advanced offer a 14-day free trial, and plans carry a 14-day money-back guarantee.

Mouseflow

Mouseflow offers user behavior analytics to optimize websites with precision, eliminating guesswork in understanding user journeys and ensuring compliance and security.

Category:

Optimization

Maker:

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About Mouseflow

Mouseflow is a behavior analytics platform that shows how visitors use a website. It combines seven connected features in one tool: session replay, website heatmaps, friction detection, conversion funnels, journey analytics, form analytics and feedback surveys. Mouseflow records 100% of sessions rather than sampling traffic, and heatmaps can be compared across time periods, devices and segments.

AI features include Ask Mina AI, which answers questions about behavioral data in plain language, and Mina AI Insights (in beta), which surfaces top friction points weekly. A Mouseflow MCP server lets users query behavior data from AI assistants, and a REST API and integrations are available. The company is headquartered in Denmark, and anonymization, whitelisting and compliance controls are included on every plan.

Mouseflow is aimed at marketing managers, CRO specialists, eCommerce managers, UX leads, product marketers and analytics specialists. Customer stories cited include Booking.com, Michelin, AstraZeneca and WP Engine.

Best for

CRO specialists diagnosing conversion drop-offs
Marketers analyzing landing page behavior
eCommerce teams reducing checkout abandonment
UX teams validating design decisions

Pros

Seven behavior analytics tools in one platform
Records 100% of sessions without sampling
Unlimited users on every plan, no per-seat charges
Privacy and compliance controls included on all plans

Cons

Free plan limited to 500 monthly sessions and 1-month retention
Journey analytics and REST API not available on lower tiers

Pricing

Mouseflow offers a free plan (500 sessions/month), Essential at 25/month, Advanced at 109/month, Premium at 319/month and custom Enterprise pricing, with up to 35% savings annually and a 14-day money-back guarantee.

Mouseflow FAQ

Is there a free plan?: Yes, a free-forever plan with 500 monthly sessions and no credit card required.
Does pricing depend on the number of users?: No. Every plan includes unlimited users with no per-seat charges.
Can Mouseflow connect to AI tools?: Yes, via the Mouseflow MCP server, which lets users query behavior data from AI assistants or MCP clients.
Is there a trial for paid plans?: Essential and Advanced offer a 14-day free trial, and plans carry a 14-day money-back guarantee.