Marketer Gems
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Your product? Claim it to see where they come fromAbout Marketer Gems
Marketer Gems is an email newsletter for marketers written by Tom Snyder. It publishes twice a week: on Mondays it sends a roundup of the top articles and apps for marketers, and on Thursdays it publishes a deep dive into a unique brand or marketing campaign.
Deep dives cover topics such as Fenty Beauty, Dutch Bros, Heinz Ketchup and J.Crew, along with pieces on marketing teardowns, micro-dramas and creative strategy in the age of AI. The weekly "Best of the Week" issues collect links on subjects like OOH ads, CTA copy, AI ad optimization and tools for marketers. A full archive of past posts is available on the site.
Alongside the newsletter, the site lists a set of resources, including Marketer Tools, a Funny Ads Club, an SEO Influencers Directory, a Marketing Glossary, a UTM Builder, a Job Application Tracker and Turbo Dash. The newsletter runs on beehiiv and offers sponsorship opportunities.
Best for
- Marketers following brand and campaign case studies
- Marketing professionals wanting a weekly link roundup
- Brands looking to sponsor a marketing newsletter
Pros
- Two predictable issues weekly: Monday roundup, Thursday deep dive
- Deep dives analyze real brands like Heinz and Dutch Bros
- Searchable archive of past issues on the site
- Extra resources such as a UTM builder and marketing glossary
Cons
- A newsletter and content site, not a software tool for building pages
Marketer Gems FAQ
- How often is Marketer Gems sent?
- Twice a week: a roundup of top articles and apps on Mondays and a deep dive into a brand or campaign on Thursdays.
- Who writes the newsletter?
- It is written by Tom Snyder at Marketer Gems.
- Does the site offer anything beyond the newsletter?
- Yes, it lists resources including a UTM Builder, Marketing Glossary, SEO Influencers Directory, Job Application Tracker, Funny Ads Club and Turbo Dash.
- Can companies advertise in Marketer Gems?
- The site has a Sponsor page for companies interested in sponsorship.
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