Magic Hour

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Magic Hour

Magic Hour is an AI video and image creation platform that makes high-quality content generation fast, easy, and accessible to everyone

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About Magic Hour

Magic Hour is a web-based studio that brings AI video generation, image generation, image editing and audio tools into one workspace. It lists more than 100 tools, including text-to-video, image-to-video, video restyling, face swap, lip sync, talking photos, upscaling, background removal, subtitle generation and voice cloning, along with over 10,000 templates sized for different channels.

Users start from a text prompt, an uploaded image, a video clip or audio, depending on the workflow, and can choose from supported models per task. Core tools can be tried without signing up or entering a card. Usage runs on one account and credit balance, and credits roll over. For developers, a REST API with SDKs for Python, Node, Go and Rust supports repeatable workflows such as face swap, virtual try-on and personalized image and video generation.

The company says it is used by 3.8M+ creators and 2K+ teams, and cites the Dallas Mavericks creative team using it for a jumbotron hype video. It is backed by Y Combinator.

Best for

  • Social media creators producing short videos and images
  • Marketing teams and agencies making campaign assets
  • Developers automating image and video generation via API

Pros

  • 100+ video, image and audio tools under one credit balance
  • Core tools can be tried free without signup or card
  • REST API with Python, Node, Go and Rust SDKs
  • Over 10,000 templates sized for different channels

Cons

  • Free outputs are limited to personal, non-commercial use
  • Export resolution and watermarks vary by tool and plan
  • Model availability can vary by plan

Pricing

Free to try with daily credits; paid plans billed yearly are Creator at $12/month, Pro at $25/month and Business at $66/month ($19, $39 and $99 monthly), with credit packs also available.

Magic Hour FAQ

Can I use Magic Hour without creating an account?
Yes, supported free tools can be tried without an account or credit card. An account is needed for saved projects, account-specific credits, and some workflows or models.
Can I use the outputs commercially?
Commercial-use rights come with paid subscriptions and credit-pack purchases. Outputs made without a purchase are for personal, non-commercial use.
Is there an API?
Yes, Magic Hour offers a REST API with SDKs for Python, Node, Go and Rust, and all paid plans list full API access.
What do the paid plans add?
Paid plans add more credits, watermark-free exports, higher resolution (up to 4K on Business), larger uploads, more concurrent generations and priority queue and support.

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