Machina Sports

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Machina Sports

Machina Sports transforms sports with AI-powered solutions, driving fan engagement and real-time data integration for next-level experiences.

Category:

Maker:

Fernando Bombassaro

Use Cases

SaaSE-commerceSocial Media

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About Machina Sports

Machina Sports is a platform for building and running sports AI apps and agents. Organizations use it to turn their own data into fan experiences, matchday content and internal tools. It can connect fan and CRM data, news and social sources, owned media, live sports feeds and internal knowledge, with each team defining its own review and approval process.

The platform has four products. Factory turns a plain-language brief into a reviewable app or agent preview. Studio is the workspace for configuring and running agents and workflows, with visibility into sources, activity, failures and usage. Arena runs task-based evaluations to compare configurations before launch. AI Router sends requests to configured model providers according to the task and operating constraints. Developers can integrate through the Machina SDK, published APIs and the open-source Sports Skills project.

Machina targets broadcasters and media companies preparing talking points and social drafts, sportsbooks and prediction markets creating fixture previews and market explainers, and teams and leagues producing match recaps and fan communications.

Best for

  • Sports broadcasters and media teams
  • Sportsbooks and prediction markets
  • Sports teams and leagues
  • Developers building sports AI agents

Pros

  • Covers building, running, evaluating and model routing in one platform
  • Human review and approval steps built into workflows
  • 7-day free trial with no card required
  • SDK, published APIs and open-source Sports Skills for developers

Cons

  • No free plan; continued use requires a paid subscription
  • Customer-facing production only available on Enterprise plans
  • Builder plan limited to one project and unused tokens do not roll over

Pricing

A 7-day free trial with 100K tokens and no card is available, the Builder plan costs $200 per month with 2M tokens, 1 project and 3 seats, and Enterprise is custom-priced.

Machina Sports FAQ

Is there a free plan?
No. There is a 7-day free trial with 100K tokens and no card required, after which a paid plan is needed.
Can I launch a customer-facing product on the Builder plan?
No. The trial and Builder plans include a hosted sandbox for testing; customer-facing production is scoped on Enterprise.
Which data sources can Machina use?
It can connect fan and CRM data, news and social sources, owned media, live sports feeds and internal knowledge, depending on the sources configured for each deployment.
How do developers integrate with Machina?
Through the Machina SDK and published APIs, with Sports Skills offered as an open-source developer path.

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