Hotjar

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Hotjar

Hotjar offers a full suite of conversion optimization tools like heatmaps, session recordings, visitor surveys, and real-time feedback widgets.

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Marketing

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About Hotjar

Hotjar is now part of Contentsquare, an experience analytics platform for understanding what users do on a website or app and why. New Hotjar accounts can no longer be created; new users sign up on Contentsquare, and existing Hotjar users log in with the same credentials.

The platform keeps the tools Hotjar was known for, including heatmaps, session replay and surveys, and adds Attention Maps, error monitoring, performance monitoring and funnels. Sense AI generates summaries of heatmaps and recordings and answers plain-language questions about the data with recommended next steps. Through MCP, data can be queried from AI assistants such as ChatGPT, Claude and Copilot. Integrations include Slack, Jira and Unbounce.

The free plan captures up to 200k sessions per month. Paid tiers add longer data access, more projects, journey analysis, attribution and A/B testing. The platform serves marketing, product, design and UX, technical and data teams across industries such as eCommerce, financial services, travel, B2B and SaaS, and automotive, from small businesses to enterprises.

Best for

  • Marketers optimizing landing page conversions
  • Product and UX teams studying user behavior
  • Small businesses needing free behavior analytics
  • Enterprises needing cross-device journey analysis

Pros

  • Free plan captures up to 200k sessions per month
  • Heatmaps, session replay, funnels and surveys in one platform
  • AI summaries and plain-language data questions via Sense AI
  • 10+ integrations including Slack, Jira and Unbounce on free plan

Cons

  • New Hotjar accounts can no longer be created
  • Free plan limited to 1 month data access and 1 project
  • Pro and Enterprise pricing is custom and requires a demo

Pricing

Free plan at $0 forever with 200k monthly sessions; Growth starts at $49/month ($39/month billed yearly); Pro and Enterprise are custom-priced.

Hotjar FAQ

Can I still sign up for Hotjar?
No. Hotjar is now part of Contentsquare, and new users sign up for free on Contentsquare instead.
Is there a free plan?
Yes. The free plan includes 200k sessions per month, heatmaps, session replay, surveys, error monitoring, funnels and 10+ integrations, plus a 15-day Growth trial with no credit card required.
What does the Growth plan add?
Growth adds 13 months of data access, 3 projects, zone-based heatmaps, journey analysis, impact quantification and AI features like Sense AI chat and replay summaries.
Can existing Hotjar users keep their login?
Yes. Existing Hotjar users can log in with the same credentials.

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