Empanada
Empanada
Empanada helps B2B marketing teams activate employees and executives on LinkedIn with structured content sharing, AI-powered content support, accountability, and tracking.
About Empanada
Empanada is an employee advocacy platform focused on LinkedIn. It helps B2B companies get employees and executives posting consistently from their personal profiles, so organic reach grows alongside or in place of increasingly expensive paid LinkedIn campaigns.
Marketing curates and approves posts in a Content Library. Team members sign in with LinkedIn through the official API, pick a post, personalize it with AI assistance so it sounds like them, and publish directly in one click without copy-paste. A team leaderboard and a publishing lottery that rewards consistent contributors with chances to win prizes are meant to turn posting into a shared habit. Admins manage the library, track team activity through analytics, and maintain a content gallery for brand assets. No LinkedIn admin permissions are needed for posting.
The product is aimed at marketing leaders building advocacy programs, sales teams seeking warmer conversations, and companies whose buyers research vendors on LinkedIn. Setup is self-serve, and pricing is a flat monthly fee for the whole company rather than per seat. It covers LinkedIn only and does not offer native Slack or Teams delivery.
Best for
- B2B marketing teams running employee advocacy
- Sales teams using LinkedIn for pipeline
- Startups wanting self-serve advocacy without enterprise contracts
- Companies avoiding per-seat pricing
Pros
- Flat $199/month price with unlimited teammates
- One-click publishing to LinkedIn via the official API
- Marketing-approved content library keeps posts on-brand
- Leaderboard and publishing lottery encourage participation
Cons
- Supports LinkedIn only, no multi-network posting
- No native Slack or Teams delivery
- Free trial requires a credit card
Pricing
Empanada Standard costs $199/month for the whole company with unlimited teammates, and includes a 14-day free trial that requires a card.
Empanada FAQ
- Is Empanada priced per seat?
- No. Empanada Standard is $199 per month for the whole company, with unlimited teammates and no per-seat or headcount billing.
- Is there a free trial?
- Yes, a 14-day free trial is available with a card required. Cancelling before the trial ends means no charge.
- How do employees post to LinkedIn?
- They connect their LinkedIn accounts through the official API, choose an approved post from the Content Library, personalize it with AI, and publish directly from Empanada.
- Does Empanada support other social networks?
- No. Empanada is LinkedIn only and does not offer multi-network posting.
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