Convert

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Convert

A/B testing, split testing (page vs. page), multi-variant testing (multiple landing page versions, each with their own group of changes), and multipage experiments.

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Marketing

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About Convert

Convert Experiences, from Convert.com (Convert Insights Inc.), is an A/B testing and personalization platform. It supports A/B tests, split URL tests, multi-page and multivariate tests, price testing, multi-arm bandit tests, 1:1 personalization, and full-stack server-side experimentation through six SDKs (PHP, Python, Ruby, iOS, Android, JavaScript) with feature flags and rollouts.

The platform uses SmartInsert technology for flicker-free tests, a lightweight snippet, first-party cookies, and servers in Frankfurt, Germany, and states GDPR, TTDSG and BDSG compliance. It offers targeting and goals with 40+ filters, Frequentist and Bayesian stats engines, SRM checks, collision prevention, an API, heatmaps, more than 90 integrations, and an MCP server plus Convert Intelligence for AI-driven workflows. Every plan includes onboarding with snippet installation, an A/A test and goal setup.

Convert says it has optimized over 40,000 sites across 17 years. It targets growth and marketing teams, CRO agencies, developers who code tests, and ecommerce web managers, and supports migration from tools such as VWO, Optimizely, Kameleoon and AB Tasty.

Best for

  • CRO agencies running client experiments
  • Privacy-conscious companies needing GDPR compliance
  • Ecommerce teams testing pages and prices
  • Developers running server-side experiments

Pros

  • Supports many test types including multivariate and multi-arm bandit
  • EU data storage with first-party cookies only
  • Onboarding included with every plan
  • Full-stack SDKs for six languages and platforms

Cons

  • Plans start at $299/mo, high for small budgets
  • Multivariate, multi-page and full-stack testing require Pro plan
  • No development support included on any plan

Pricing

After a 15-day free trial with no credit card, Growth costs $399/mo monthly or $299/mo annually, Pro costs $599/mo or $420/mo annually (100K tested users/month), and Enterprise is priced on request.

Convert FAQ

Is there a free trial?
Yes, a 15-day free trial is available with no credit card needed.
What test types are supported?
A/B, split URL, multi-page, multivariate, price testing, multi-arm bandit, full-stack server-side experiments and 1:1 personalization.
Can I migrate from another A/B testing tool?
Yes, Convert supports migrations from tools like VWO, Optimizely, Kameleoon and AB Tasty, with a plug-in that automates VWO migration.
Where is data stored?
On carbon-neutral servers in Frankfurt, Germany, using first-party cookies.

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