How long does the course take?

It takes about 3 hours, split into 36 lessons of 2 to 8 minutes across 13 chapters.

Does it cost anything?

No, the training is described as 100% free.

Who teaches the course?

Achille Vaulot, who has 12 years of CRO experience and has supported over 120 clients, specializing in e-commerce and product.

What format are the lessons in?

All lessons are delivered as interactive comics.

Conversion Mentors

Conversion Mentors: Take your conversion skills to the next level with our comic-inspired course! Gain 35%+ growth and boost ROI!

Category:

Optimization

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About Conversion Mentors

Conversion Mentors is a free online training course in conversion rate optimization (CRO) and A/B testing. The course is delivered as interactive comics and is organized into 13 chapters and 36 lessons, each lasting 2 to 8 minutes, for a total of about 3 hours.

The curriculum starts with CRO foundations, covering A/B testing tools, hypothesis testing, team roles, skills and core rules. It then walks through a full CRO strategy: business objectives, opportunity research, solution ideation, test prioritization, building a test roadmap, writing briefs, tool implementation, launching tests, analyzing results and summarizing them. The site also presents example tests and experimentation program use cases.

The course is taught by Achille Vaulot, who has 12 years of experience in CRO and has supported over 120 clients, with a specialty in e-commerce and product. It suits marketers, product people and founders who want to learn how to run data-driven experiments to improve user experiences. The site is available in English and French.

Best for

Marketers new to A/B testing
Founders wanting to learn CRO basics
E-commerce and product teams starting experimentation programs

Pros

Completely free training
Short lessons of 2 to 8 minutes in interactive comic format
Covers the full CRO process from research to results analysis
Available in English and French

Cons

Educational course only, not an optimization or testing tool

Pricing

The training is stated to be 100% free.

Conversion Mentors FAQ

How long does the course take?: It takes about 3 hours, split into 36 lessons of 2 to 8 minutes across 13 chapters.
Does it cost anything?: No, the training is described as 100% free.
Who teaches the course?: Achille Vaulot, who has 12 years of CRO experience and has supported over 120 clients, specializing in e-commerce and product.
What format are the lessons in?: All lessons are delivered as interactive comics.