CEO Playbooks

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CEO Playbooks

CEO Playbooks is a consultancy offering personalized strategic guidance and SaaS tools to B2B CEOs. It delivers custom dashboards and expert advisory services to foster growth and improve operational efficiency.

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Maker:

Mario Peshev

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About CEO Playbooks

CEO Playbooks is a membership program for B2B chief executives that combines written playbooks, AI-driven growth tools, asynchronous advisory, competitive dashboards and go-to-market intelligence. It covers topics such as go-to-market strategy, pricing, process automation, new channels, offer development, product pivots and P&L management.

The toolset includes a Price Strategy tool for competitor analysis and package optimization, a TAM Analyst for TAM, SAM and SOM calculations based on market data, and a GTM Strategy tool for channel optimization, partner recommendations and messaging frameworks. Members also get guides on marketing, macroeconomics, investing and M&A, KPIs, and an asset library. Advisory is delivered asynchronously via Slack and email, with scorecards and an annual business plan; higher tiers add brand exposure and work with the CXO team.

The program is operated by Mario Peshev, who leads strategy at DevriX and runs the Growth Shuttle advisory group. The site also hosts curated directories covering AI tools, landing pages, marketing funnels, consulting firms, SEO and email services.

Best for

  • B2B CEOs scaling established companies
  • Executives seeking async strategic advisory
  • Leadership teams refining go-to-market and pricing strategy

Pros

  • Combines advisory, AI tools, dashboards and playbooks in one membership
  • Fully async advisory via Slack and email
  • AI tools for pricing, market sizing and GTM strategy
  • Higher tier includes working directly with the CXO team

Cons

  • No free plan or trial shown
  • Pricing starts at $1,800/month, suited to larger budgets
  • AI tools are only included from the $35,000/year tier

Pricing

Plans are Async Advisory at $1,800/month, Professional at $35,000/year, and Business at $72,000/year.

CEO Playbooks FAQ

What is included in the Async Advisory plan?
It includes fully async advisory over Slack and email, scorecards, and an annual business plan for $1,800/month.
Which plan includes the AI tools?
The Professional plan at $35,000/year adds access to all AI tools, a competitive dashboard, and directory/blog exposure.
Who runs CEO Playbooks?
It is operated by Mario Peshev, who leads strategy at DevriX and runs the Growth Shuttle advisory group.
What does the Business plan add?
At $72,000/year it adds a brand ambassador deal, mentions in social, podcast and events, and working with the CXO team.

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