Bullseye

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Bullseye

Turn Anonymous Visitors into Customers

Category:

Maker:

Chris

Use Cases

Marketing

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About Bullseye

Bullseye is a person-level website visitor identification tool for B2B teams. After a single script is added to a site, it identifies up to 40% of anonymous visitors and returns their name, work email, job title and company, then sends those details in real time to a CRM, inbox or Slack. It is described as GDPR and CCPA compliant.

The platform follows an identify, find, enrich and activate loop. Beyond site visitors, a B2B Contact Database can be searched by title, company and industry to find lookalike buyers, with emails and phone numbers unlocked using credits. Identified visitors and lists can be synced to Meta Custom Audiences and Google Customer Match, or exported as audience files for ChatGPT Ads. Native Automations route leads into HubSpot, Salesforce, Slack, Twilio, Sheets and other tools, with webhooks and Zapier also available.

Bullseye is aimed at sales, demand generation and RevOps teams that want to follow up with visitors who leave without filling in a form. Agencies can use per-client workspaces with consolidated billing, platforms can whitelabel it under a custom Enterprise agreement, and an affiliate program pays 25% recurring commission.

Best for

  • B2B sales teams following up on site visitors
  • Demand gen marketers building retargeting audiences
  • RevOps teams routing leads into CRMs
  • Agencies managing multiple client accounts

Pros

  • Identifies names, emails, titles and companies of anonymous visitors
  • Real-time delivery to HubSpot, Salesforce, Slack and more
  • Built-in B2B contact database with email and phone unlocks
  • Syncs audiences to Meta, Google and ChatGPT Ads

Cons

  • Usage is credit-based, with visitor phone reveals costing 5 credits
  • Whitelabel requires a custom Enterprise agreement
  • Identification covers up to 40% of visitors, not all

Pricing

Plans start at $99/month for 200 credits, with a 14-day free trial that requires no credit card.

Bullseye FAQ

Is there a free trial?
Yes, a 14-day free trial is offered with no credit card required, and it can be cancelled anytime.
How do credits work for contacts and phones?
Unlocking a Contact Database contact costs 1 credit, and revealing an identified visitor's direct dial costs 5 credits, charged only if a number is found. The first ~100 Contact Database reveals each cycle are free on B2B identification.
Which tools does Bullseye integrate with?
It works with HubSpot, Salesforce, Slack, Pipedrive, Marketo, Twilio and Sheets, plus webhooks and Zapier.
How long does setup take?
Setup involves adding one snippet to the site and connecting a CRM, and the first identified visitors appear within minutes.

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