Adflux Digital

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Adflux Digital

Adflux CMS is a cloud-based retail media platform that simplifies campaign management, enables programmatic integration, and delivers AI-driven insights, remote monitoring, and proof-of-play across in-store screens and audio networks.

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Adflux Digital

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SaaSE-commerceMarketingAutomation

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About Adflux Digital

Adflux CMS is a cloud-based retail media operating system for retailers, shopping centres, airports, cinemas, pharmacies and other media owners that run in-store digital screen and audio networks. It combines campaign management, advertising inventory management, proof-of-play reporting, audience analytics and programmatic advertising in one platform, with the aim of turning screen networks into a source of advertising revenue.

The platform runs in a web browser without on-site server hardware. It offers location-, zone- and screen-level scheduling, dynamic playlists, remote monitoring and device health checks, multi-user permissions and approval workflows. An advertiser self-serve portal lets brands and suppliers book campaigns, upload creative and view proof-of-play reports. Programmatic support connects to more than 35 DSP demand partners, including The Trade Desk, DV360 and Amazon DSP, and proof-of-play integrates with Seedooh for third-party verification. APIs connect to POS, inventory, CRM and media systems.

Adflux is hardware-agnostic and supports LCD, LED video walls, transparent LED, kiosks, touchscreens and outdoor signage. It also manages in-store background music and audio advertising. Target sectors include supermarkets, convenience stores, shopping centres, pharmacies and automotive dealerships, with networks ranging from 10 to 10,000 screens.

Best for

  • Retailers monetising in-store screen networks
  • Shopping centre and airport media owners
  • Pharmacy and supermarket chains running supplier campaigns
  • Operators combining screen and audio advertising

Pros

  • Combines CMS, proof-of-play, analytics and programmatic in one platform
  • Connects to 35+ DSPs including The Trade Desk and DV360
  • Advertiser self-serve portal for booking and reporting
  • Hardware-agnostic and fully cloud-based

Cons

  • No pricing published; access is through a demo request
  • Built for physical screen networks, not web landing pages

Adflux Digital FAQ

Does Adflux require on-site servers?
No. It is fully cloud-based and accessible from any web browser, with no on-site server hardware required.
Does it support programmatic advertising?
Yes. It includes a programmatic SSP with real-time bidding and connects to 35+ DSP partners such as The Trade Desk, DV360 and Amazon DSP.
Can I use my existing screens?
Yes. The platform is hardware-agnostic and supports formats including LCD, LED video walls, transparent LED, kiosks, touchscreens and outdoor signage.
How is ad delivery verified?
Adflux provides proof-of-play reporting at screen and campaign level and integrates with Seedooh for third-party verification.

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