Adflux Digital

Adflux CMS is a cloud-based retail media operating system for retailers, shopping centres, airports, cinemas, pharmacies and other media owners that run in-store digital screen and audio networks. It combines campaign management, advertising inventory management, proof-of-play reporting, audience analytics and programmatic advertising in one platform, with the aim of turning screen networks into a source of advertising revenue.

The platform runs in a web browser without on-site server hardware. It offers location-, zone- and screen-level scheduling, dynamic playlists, remote monitoring and device health checks, multi-user permissions and approval workflows. An advertiser self-serve portal lets brands and suppliers book campaigns, upload creative and view proof-of-play reports. Programmatic support connects to more than 35 DSP demand partners, including The Trade Desk, DV360 and Amazon DSP, and proof-of-play integrates with Seedooh for third-party verification. APIs connect to POS, inventory, CRM and media systems.

Adflux is hardware-agnostic and supports LCD, LED video walls, transparent LED, kiosks, touchscreens and outdoor signage. It also manages in-store background music and audio advertising. Target sectors include supermarkets, convenience stores, shopping centres, pharmacies and automotive dealerships, with networks ranging from 10 to 10,000 screens.