ActiveArt
ActiveArt
Turning art and storytelling into repeatable micro-moments of joy - online and in real life.
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About ActiveArt
ActiveArt is a storytelling art program and app that brings paintings into healthcare settings such as hospital corridors, clinics and waiting rooms. Its stated aim is to turn art into moments of joy and connection for patients, families and staff.
The experience works in three steps. A painting hangs on the wall, a visitor opens the ActiveArt app and points a phone at it, and augmented reality recognizes the artwork. A short artist-led video then plays, which can be saved and shared.
The project grew from artist Jonathan's drawings in hospital waiting rooms during his father's cancer treatment. Today 30 to 40 of his paintings hang at Massachusetts General Hospital, including a Bruins mural in paediatric oncology. The site offers sections for healthcare institutions, corporates and individuals, and describes the goal as a measurable lift in patient experience for host institutions. ActiveArt is run by Active Art LLC, based in Boston.
Best for
- Hospitals improving patient experience
- Clinics and healthcare waiting areas
- Corporates seeking art-based wellbeing programs
- Individuals interested in story-driven art
Pros
- AR app unlocks artist-led video stories from physical paintings
- Established installation at Massachusetts General Hospital
- Simple three-step scan-and-watch experience
- Videos can be saved and shared
Cons
- No pricing information shown on the site
- Focused on art and wellbeing rather than marketing tools
ActiveArt FAQ
- How does the ActiveArt app work?
- A user opens the app and points a phone at a painting, which is recognized through augmented reality. A short artist-led video then plays and can be saved and shared.
- Where is ActiveArt in use?
- Between 30 and 40 of Jonathan's paintings are installed at Massachusetts General Hospital, including a Bruins mural in paediatric oncology.
- Who is ActiveArt for?
- The site has sections for healthcare institutions, corporates and individuals, with a primary focus on patient wellbeing in hospitals.
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